Pink has now posted another short video on Chapter 7 of his book sharing a study that suggests that rhyming may be another tool to enhance your message. People were given proverbs and asked to measure their accuracy of human behavior. One group was given proverbs with a rhyme and the other the same proverb without a rhyme. Those with a rhyme were rated more favorably than those without even though respondents said the rhyme did not influence their decision.
So, how might we use this tool in our message about the bond measure? View the short video for some insight.