I learned about another graphic at Ian Jukes 21st Century Learning Project that reinforces my lack of understanding and engagement with social media. The graphic called a Conversation Prism was first developed in 2008 by Brian Solis and has been updated each year since then.
What is a Conversation Prism? The answer from an internet search.
The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.
The next question that popped into my mind is what is it good for. So, exploring a little further I come across this explanation at TNW.
In the center of the Prism is the business or the person spearheading the social campaign: you. From here, you can shift the outer circles accordingly to fit your intent, whether it’s about value, purpose, transparency, commitment, or vision. After that, it’s just a shift of circles in order to find the tools that properly align to your business goals.
I think there may be something here for our school system to consider as we work to increase collaboration with our community and engage them in our Career Ready initiative. I like the organization and focus around purpose in the middle of the Prism.
Below are the 2008 version of the Conversation Prism followed by the 2013 version that graphically shows the proliferation of options over that period as well as those that are no longer in place. The images are courtesy of Solis and design firm JESS3.